Challenge:
The need to increase digital patient consults across clinics for Modern Vascular with respect to Peripheral Artery Disease. The intention was to drive the customer acquisition cost to below $200.
Solution:
A series of Paid social and Pay Per Click adverts for created. The campaigns were continuously A/B tested with changes to ad creative and ad copy. Customized landing pages were designed.
Results:
Over the course of three months, customer acquisition cost decreased to below $200 from an initial cost of $448. There was an increase in patient consults by 118%. Incremental Revenue increased by 55% due to the treatments resulting from the PAD treatment which was a direct correlation to the paid social media and PPC adverts.
