The series of outpatient treatment facilities at Modern Vascular were in need to increase revenues from new service lines. Instead of exclusively focusing on vascular treatment, embolization treatments were introduced, Uterine Fibroid Embolization and Genicular Artery Embolization.
An organic social media campaign for Uterine Fibroid Embolization and Genicular Artery Embolization was implemented across social media (Facebook, Instagram, Twitter and LinkedIn). A targeted approach of advertising was used to reach the right audience based on data and analytics. Pay Per Click Advertising was implemented across multiple clinics for Uterine Fibroid Embolization and Genicular Arterial Embolization.
There was an increase in new patient volume. The revenue for the company had an increase of 112%. There was a Return on advertising spend of 9:1.
